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7*Hotels - Coggle Diagram
7*Hotels
4 V's (5 V`s)
Volume - High (Paris Discovery Guide, 2013)
Variety- High ("The Difference Between 5 Star & 5 Star Deluxe Hotels - AskAladdin", 2022) (May, 2022)
Variation- Low: Demand is not changing as much (Chamberlain, 2021).
Variablity - High ; Customisation due to a lot of personal services, focusing on individual guest AMPLIFY, 2022)
Visability - High, Contact staff-guests, service is visible most of times, as well as the overall experience (Revfine, 2022).
Order Winners
Interior - Artwork and Manuscripts (Revfine, 2022)
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Transfers by helicopter (Revfine, 2022)
Michelin-starred chefs/ Private chefs (Revfine, 2022)
Order Qualifiers
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Hygiene, HACCP("HACCP Principles & Application Guidelines", 2022)
5-star requirements (HotelTalk, 2022)
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What is a 7 star hotel?
Officially, there are no '7-star' hotel ratings. However, hotels can still be called this due to their luxurious accommodations and high level of service. These hotels are exclusive to the affluent and famous, with lavish hotel rooms and a variety of features and services.
High in amenities (Revfine.com, 2022)
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High in services provided (koshal, 2011)
High price level (Revfine.com, 2022)
Visser, Jente (200172)
Loon, Nienke van (204052)
Pinteva, Stiliyana (202971)
Canfijn, Indigo (203381)
Group number 8
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Market segmentation
B2C
Behavioural: Loyalty program (Bilcius, n.d.)
Geographic: located in developed countries (Godfrey, n.d.).
Demographic: customers have high income (Godfrey, n.d.).
Psychographic: High customer satisfaction due to high demand (Chamberlain, 2021).
Market Structure
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There are a few large entities that are always aware of each other's activity (Ukeessays, 2015).
Competitors' collision tactics, due to no exchanged information or established agreements (Ukeessays, 2015).
High entrance barrier (Ukeessays, 2015).
Survuction system
Physical environment
customers aren't highly affected by physical environments. (Lee and Jeong, 2012)(A and A, 2014)
Processes
Back & Front of the house have strict work procedures and policies (Koshal, 2011)
Other customers
The official selection has a positive impact on the environment (Koshal, 2011)
Staff
staff attitude is extremely important for the customer, especially in high-end hotels. (Shankman, 2017)
MPO/CPO/IPO
- Materials 2. Consumer 3. Information
- Rooms 2. Services 3. Information systems
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