Web Ads: effective if positioned correctly, with a target market that it will resonate with indies, better with younger, and internet savvy, budgets have increased, due to the metrics that measure the engagement, is a multi-screen(include all relevant devices) approach
Widgets Banner ads, mini apps in banners, access to external content, personalized content, outside of the website
offline ads:
brand rep and brand loyalty require, integration of online and offline ads,
Brand spiraling, using tradition to promote and attract
Banner Ads: the first form of online advertising, basic, current ones are more sophisticated.
Impact of online Ads, increase in funding, consumers are more immune, ads target indies through targeting matrix, ADs no being seen
- below the fold, i.e. consumers need to scroll down
- ad blocking software,
- and fraud
