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The Marketing Concept - Reading 1 - Coggle Diagram
The Marketing Concept - Reading 1
Definition
Activities
Process
Value
Provision
Exchange
Offering
Orientation
Requirements
Respond
Formulate
Function
Monitoring
Objectives
Price
Brands
Process
M,V,V
Specific
Future
Customers
Acievable
Adaptable
Leaders values
Analysis
Strategy
Formulation
Implementation
Strategy
Objectives
Resources
Co-Ordination
Resources
Evaluating
Environmental
Capabilities
Window
Gap :question:
SWOT
STEEPLE
Focus
Scale
Leave
Changes
Needs
Technology
Competitors
Channel