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Self-Heating Electronic Lunch Box - Coggle Diagram
Self-Heating Electronic Lunch Box
Benefit
Functional
Convinient
Portable
Emotional
Less Worry
Independent
Strong
tenang
satisfaction
self
mandiri
bebas
independent
target
umur
20 - 40 tahun
Gen Z
productive
innovative
Gen Y
loyal
baby boomer
Gender
secondary
laki-laki
masculine
primary
perempuan
feminime
SES
A-C
Psikografis
rajin
health prioritity
comfort
efficiency
quality
loyalty
suka masak
hemat
Value
Efficiency
productive
Fast
On the Go
Comfort
satisfaction
warmth
enjoyment
pleasure
Quality
worth
high grade
Secure
Reason to Believe
Trustworthy
reliable
History
reputation
Dependable
visual
style
minimalist
modern
colors
colorful
bright
mature
Competitors
Maspion
Lock&Lock
Yong Ma
Miyako
Rubbermaid
Discriminator
material
100% food grade
eco-friendly
hygiene
Durable
Safe
feature
Self Heating
Battery Powered
Variety of Sizes
Different Modes
price
low-medium