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Development of new products - Coggle Diagram
Development of new products
Basic concepts
The Research and Development (R&D) sector, the introduction of new technologies in the production process in order to develop new and innovative products of higher quality and respectful of the environment, as well as the offer of high value-added services, are integral elements of the business activity.
Research and development (R&D) is the research process in scientific and technical knowledge, with the aim of developing technologies to obtain new products, materials or processes.
Also known as technological change, it refers to new technologies, with respect to forms of use, regulations and new technological products, which make up a set of necessary tools to solve social and economic problems.
Research and development (R&D) is the research process in scientific and technical knowledge, with the aim of developing technologies to obtain new products, materials or processes. For this, in the R&D activities, it will be essential that a significant level of creativity or novelty can be appreciated
Advantages of R&D for companies
Exclusive knowledge of the generated technology.
Technological independence of the company.
Possibility of commercially exploiting innovations.
experience effect
Innovation
Definition of innovation
A business innovation is an improvement in any activity present in a company. It consists of making changes in business models, processes, organization, products or marketing.
Basically, there are two ways to innovate from a business point of view:
Improving and reinforcing current corporate processes, making them more efficient and optimizing the management and administration of the entire organization.
Devising new products or processes, opening new lines of business that did not exist until then or adopting new technologies in business processes (for example, with the implementation of an ERP or a CRM).
The propagation of an innovation in the market is considered as the diffusion of an innovation, that is, a process by which an innovation is communicated through certain channels in a given time among the members of a social system.
The diffusion of innovations is a theory whose objective is to explain how and why ideas move in different cultures. The main element of this theory is innovation.
Innovation Modalities
Innovation takes many forms. Four types are distinguished: product innovations, process innovations, marketing innovations, and organizational innovations. The first two make up technological innovation and the last two are non-technological.
Technology and Innovation Management
key features
Among the main functions that the innovation department must fulfill in an organization are: Research and vision. Competitors, customers, employees, and the marketplace are providing multiple clues as to where a business needs to grow and improve.
The management of innovation as a strategic process in organizations ranges from the generation of the innovative idea to its implementation and enhancement, requiring increasingly agile, flexible and specialized methodologies and systems.
Innovation management is important because it can create a huge impact on an organization. It could lead to increased productivity and profitability, which will ultimately help the organization maintain its competitive edge.
Innovation and organizational structure
Organizational-type innovation is the search for new organizational designs altering the internal structures of the organization and also implies changing the boundaries between the organization and the market.
Technology Strategy
Technology affects value activities by themselves or enables companies to gain competitive advantage by exploiting changes in the scope of competition. Reduces cost. According to the expert, IT can alter the costs of a company in any part of the value chain
Technology Strategy Formulation
The formulation of the technological strategy implies identifying some strategic objectives of a technological nature for the medium and long term together with some strategic lines of action aimed at guaranteeing their fulfillment.
Technological and innovation strategies
The technological innovation strategy has been considered as a technological trajectory that the company develops over time and that takes the form of the acquisition, development and exploitation of a series of innovative assets (resources, capacities and competencies) that allow the commercial exploitation of a series of processes and/or products. new improved.
Technological competence is considered as the necessary resource for an organization to generate and manage technological changes in its production processes.
Desarrollo De Nuevos Productos
The development of a new product is the process in marketing and economics by which a company plans to participate in a certain market through the inclusion in it of a novel good or service, or with a complete modification and/or update of a previous one.
A critical success factor is something that an organization or company must meet in any way to achieve its goals. These elements help work teams, their leaders, and management find focus and compare their progress.
A critical success factor is something that an organization or company must meet in any way to achieve its objectives.
goals. These elements help work teams, their leaders and management to find focus and compare their progress.
Definition and Delimitation of the Reference Market, Segmentation and Positioning
A product is a set of tangible (shape, size, color...) and intangible (brand, company image, service...) characteristics and attributes that the buyer accepts, in principle, as something that will satisfy his needs.
Traditional marketing is that discipline based on commercial strategies that focus their action on the sales of the moment, focusing their objective on the product or service that the company generates.
The reference market is the company's most appropriate competitive benchmark, but the relevant market is that part of the reference market in which the company actually competes.
Market segmentation is mainly based on a process of dividing the market of potential customers into different groups and segments based on certain characteristics. Members of each group share similar characteristics and have one or more things in common with each other.
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