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Market Segmentation - Coggle Diagram
Market Segmentation
Key areas of
marketing
Satisfying customer needs
Building customer relationships
Keeping customer loyalty
Methods
Location (geographical) segmentation:
Based on where people live
Demographic Segmentation
Age
Gender
Income
Social Class
Ethnic Origin
Religion
Lifestyle (psychographic) segmentation: What do people do/experience?
Benefits
Can increase revenue
More loyalty from customers
Avoid wasting promotional resources
Definition
Part of a whole market where a particular customer
group has similar characteristics