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Shake Shack Total points: 30/50 - Coggle Diagram
Shake Shack
Total points: 30/50
Buyer Power
(8 points)曲芃梅
Attract customers(9points)
Price positioning
Brand personality
High quality products
Reasonably arrange customer waiting time(7points)
Queue setting
Dining speed
Threats of substitute Products or Services （7 points) 薛玮冰
main reasons
services(8 points)
focuses on the customized needs of guests.
convenience(7 points)
only one store
near the casinos and universities and hotels
main competitors
Jollibee
coupons, great services
FeiFan
very cheap
solution
By understanding the core need of the customer rather than what the customer is buying.
By being service oriented rather than just product oriented.
Threats of New Entrants
（6 points）
陈晓畅
High Product Differentiation
(8points)
Localization
Emotional Value
Green and Healthy
Product Positioning
Absolute Cost Advantages
(6 points)
Strong management ability
Face plant meat threats in the future
Reliable suppliers
High Brand Loyalty
(7 points
)
Low Government Barriers
(3 points)
Low Capital Requirements
(4points)
Rivalry among Existing Competitors
（5 points)
许文馨
Low technical content between enterprises
Low switching costs
Low HHI Index
Main competitors
McDonald's...
Yum! Brands, Inc....
Supplier Power（4 points)刘美洁
Number and ration of supplier
Potential risks of supplier
Fixity of supplier
Supplier's repution and quality