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TO HAVE SUCCESS - Coggle Diagram

- - - - You as a company have to innovate every day. Don't waste time thinking about how to revolutionize your industry, or how to launch a totally different product.
        Your company has to innovate constantly, every day. That innovation is not a complicated program or an advertising phrase, that it be something of every day, something that they are used to.
        Design a template for your cards and don't be afraid to change it and if you want to put it upside down. Invent, change.
        
        Innovation is the art of turning ideas and knowledge into new or improved products, processes or services that the market recognizes and values. Turn knowledge and ideas into wealth.
        Therefore, innovation is not about adding greater technological sophistication to products, but rather that they are better adapted to market needs.
        Its concept does not only include technology but also includes:
        
        Technological innovation
        
        Organizational innovation
        
        Commercial innovation
        
        Innovation is a knowledge-intensive process:
        
        From Technology
        
        Internal organization and resources
        
        Technical resources
        
        Economic resources
        
        Human Resources
        
        From the market.
        
        The new business, industrial and technological scenario is increasingly global and complex, and poses growing demands for innovation and competitiveness for companies in general and for SMEs in particular.
        The conversion of information into knowledge requires the entrepreneur and his team, training and experience to know how to analyze and interpret it.
        In addition, to transform that knowledge into wealth, that is, to innovate, creativity and ideas are needed. The success of this innovative process when converting these ideas for improvement into new, better and more competitive products or services will be determined by the response of the market.
- - - - The ultimate goal of business innovation is a more competitive position in the market.
        In the current situation of globalization and internationalization of the economy, it is necessary for the survival and development of SMEs that every large or small company or business has a structured management and innovation strategy to add value to its processes and therefore both strength and profitability to the company itself.
- - - - It is important to note that when we talk about innovation in this text, we are not talking about innovation in a strict sense of product/service, but innovation in a much broader sense that encompasses all business concepts: strategy, processes, products/services. ...
        In other words, the concept of innovation goes far beyond the concept of developing new products with cases as famous as Chupa Chups or the 3M Post It, but of innovation in business concepts.
      - Examples of innovation in business concepts, in this case in "customer relationship", are companies like Dell or ING Direct, which have found a way to get closer to their customers and reduce costs by redefining the distribution chain.
        
        The case of Dell is a clear example of an SME that has become a multinational thanks to the Internet. It has been able to stay ahead of its competitors by using the Internet to redefine the distribution chain.
        Its results: in just over thirteen years, the company's sales have grown from 1,200 million pesetas to 5 billion pesetas.
        
        A typical case of an organization dedicated to innovation is 3M. In the case of 3M, the statement of intent is clear:
        "3M's culture encourages creativity and gives employees the freedom to take risks and try new ideas. With no limits to imagination and no barriers to cooperation, one good idea quickly leads to another."
        
        Conclusion: Most of us already know that we have to innovate, that innovation is no longer an added value but has become the only path to competitiveness.
      - The analogy of innovation with jazz is very interesting. In jazz, although there is an important component of spontaneity, the musicians follow a basic structure.
        The same thing happens in innovation, in the end there may be great ideas created by people or teams, but there must be a structure for this to happen.