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THE VALUE OF DREAMING - Coggle Diagram

- - - - It is a global legend: it is present all over the globe, it has been translated into hundreds of languages, it affects the state of the entire world economy, it influences many other legends and stories, and it is present in your own classroom.
        Look around you, whether or not you're in that classroom, at least some of those around you know that legend.
        If you want to prove it, refute it in public, deny it.
        See what happens.
      - The company is you. Better said: The company is ME! Say it as many times as it takes for him to believe it. Think about it, analyze it, try to put it into practice, compare it with reality.
        
        Look at a taxi driver and tell yourself: “his company is him”.
        
        Look at a seller of chances and tell yourself: “her company is her”.
        
        Look at a millionaire singer and tell yourself: “his company is him”.
        
        Look at the owner of any store and tell yourself: “his company is him”.
        
        Look at your favorite writer and tell yourself: “his company is him”.
        
        Look even at any employee of any business and tell yourself: “his company is him”.
        
        Look at yourself and tell yourself: “My company is ME”.
        
        Say it. Say it again. One more time.
        Now say it louder. Laugh if you want, but laugh loud. As you laugh, say it again: "My company is ME."
        
        Let's go back to the definition of an organization: a collection of people who work together to achieve something. A company arises to make money, it is then a group of people who work together to make money.
        Take a look at your workplace. They each do different things, some of which don't seem to make any money. In reality they are all working together to make money.
        The money they earn together is distributed, through salaries, dividends, in short.
        
        The fact that many people do not realize that they are their own bosses or that they are entrepreneurs does not mean that they are not.
        They are. You are, you are your own boss, you are your own company.
        
        You are where you are thanks to your decisions; you alone reached this point and you alone can be in a better place, if you only recognized that the decisions in your life are made by you, not by your employers or your family, only by you.
        Remember: I am the company!
- - - - A person who buys a cold medicine does not buy it for its own sake, it does not buy the product for itself but for the experience it will give them: to feel better.
        
        A student who attends a school does not go there for the service that they will give him, but for the experience that he will receive inside and outside of it: the experience of being respected, of being taken into account, of being sure that he will have a a good job, the experience of finding yourself with a secure future, and so on. Who goes to the cinema, does not go for the product it offers (films) but for the experience: entertainment, fun, leisure, etc. Experiences, that's what you have to sell.