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social influence - Coggle Diagram
social influence
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Asch's line study (1951)
Asch wanted to investigate whether people would conform to the majority in situations where the answer was obvious
there were 5-7 participants in a group. all participants except 1 was a confederate, leaving only 1 real participant.
each group was presented with a standard line and three comparison lines and were told to say aloud which comparison line matched the original. confederates were told to give the wrong answer on 12 out of 18 trials.
the results showed that the real participants conformed on 32% of the critical trials where confederates gave the wrong answer.
75% of the real participants conformed with the majority on at least 1 of the trials.
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NSI and ISI strengths
strength- there is research support for both. Asch asked participants to explain why they agreed with the wrong answer on the line estimates. They explained it was to avoid judgement.
Limitation-(NSI and ISI)
is the two process approach is oversimplified. The two process approach claims that conformity to a major group is due to either ISI or NSI (not both)
counter evidence found by Asch's study was that when introducing a dissenting partner (who disagrees with the majority) there was a significant decrease in the wrong answer from the participant.
Limitation of NSI
people who care more about being liked are more affected by NSI and compliance. McGhee found that people with a greater need for social relationships are more likely to conform. The desire to be liked underlies conformity for some people more than others. One general theory does not cover the fact that there are differences