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0B898045-8BB2-411A-818D-0CA9CB848F95_4_5005_c, Stakeholders, Abiding by…
Mission, Vision, and Values
Vision
"Our meals are made from 100% plant-based and sustainable ingredients, like oats, soy, rice, sunflower oil, chicory root, flaxseed, ahiflower and probiotics."
Values
Plenny Shake: a powdered meal (all time favourite!)
Sustainability
"Our mission is to shake up the food system. We do this by creating healthy, tasty, sustainable meals that save time and money."
Marketing Mix
Place
Online website-B2C
Albert Heijn - B2B<B2C
Promotion
Subscribtion - based discounts
New customers get free scoop, a shaker and
Unique features to target millennials and generation z
Advertising through Instagram and YouTube
Price
Value- added pricing
Product
Vitamins and Minerals
All 26 essential vitamins and minerals in bioavailable forms and perfect amounts.
Phytonutrients
Lots of natural plant-based ingredients with proven benefits.
High in Protein
Each meal has 20g of the best plant-based protein and an ideal amino acid profile.
Omega 3,6,9
Low in saturated fat and high in omega, an excellent fatty acids profile.
Fiber
Soluble and insoluble fiber, keeping you full and your digestive system healthy.
Pro- and prebiotics
Support the body in building and maintaining a healthy colony of live cultures and other microorganisms.
Competitors
Huel
Jake Food
Queal
Customer needs & Channels
Channels
B2C
E-commerce through own website.
B2B2C
Selling through other retailers such as Albert Heijn.
Needs:
Great Quality
Easy and Fast to make
fulll of nutrisions
plant-based
conscious
Internal and External Analysis
Internal
Strenghts
Continous innovation
Sustainable business
Conscious business
Weaknesses
Relatively small market share in the industry
Not so strong offering
External
Opportunities
Growth in favour for sustainable companies
Steady growth in the healthy shake industry
Increased awareness of the benefits of a healthy diet
Threats
Disrupted supply chains due to the pandemic
Possibility of being gobbled up by bigger competitors
Rapid and steady growth of competitors
Market trends
Sustainable business
Conscious business
Growing healthy shake market
Stakeholders
Customers
Shareholders
Employees
Government
Suppliers
Society
Abiding by laws and regulations, like taxes and employee treatment.
Keeping their promise to making healthy, tasty and sustainable meals.
Providing good conditions, fair wages and a safe workspace to ensure maximum efficiency at work.
Good communication with the suppliers and timely payments to ensure continuity and sustainability.
To ensure a high ROI
Listen to the feedback of the customers; having a responsibility of delivering the right product to the client
Mission
CAGR: 10.2%
Adding more and more diversity through expanding the product line (shakes, bars, meals)
12 month shelf life products
Ethically sourced ingredients
Adding more and more flavours to existing products
Can be beat by a less for much less or more for more approach to pricing and quality
CAGR: 10.2%
60% Growth in the pandemic
