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Spaniels & Co - Coggle Diagram
Spaniels & Co
Target Audience
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- People who want to support and spend stuff on their pets
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- Upper class (older age) customers for luxury products
Choice of media
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- Cheaper production option for lower budget
Legal and ethical issues
- Permission for photos from store owner
- Permission for photos from anyone inside the pictures
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Representation
- Using healthy, happy, playful dogs
- Friendly, well-known dog breed. More relatable to the audience
- Happy owners with their pets
Logistics
- Seasonal adverts for seasonal products (winter/summer products)
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- Released/shown at times when people aren't at work - on a morning/evening when people are commuting to/from work
Key messages
- Inform potential customers of their company and their products/services
- Make viewers and customers happy
Competitors
- 2 rival owners/stores on Chester-le-Street front street
- Higher quality products than other stores