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Focusing an Offering - Reading 4 - Coggle Diagram
Focusing an Offering - Reading 4
Markets
Consumers
Needs
Demographic
Preferences
Lifestyles
Culture
Organisations
Ability
Willingness
Authority
Segmentation
Demographic
Age
Gender
Ethnicity
Religion
Education
Income
Occupation
Social
Lifestage
Family
Geographic
Country
Region
County
City
Neighbourhood
Population
Urban/Rural
Climate
Psychographic
Personality
Lifestyle
Motivations
Behavioural
Usage
Benefits
Price
Loyalty
Variables
Measurable
Size
Buying
Power
Profiles
Accessible
Reached
Served
Substantial
Large
Profitable
Differentiable
Distinguishable
Different
Actionable
Targeted
Tailored
Targeting
Identifying
Opportunities
Segments
Customers
Needs
Wants
Competitors
Organisations
Competencies
Resources
Strategies
Undifferentiated
Differentiated
Concentrated
Customised
Positioning
Factors
Credibility
Clarity
Consistency
Competitiveness