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Consumer Markets and Consumer Buyer Behavior - Coggle Diagram
Consumer Markets and Consumer Buyer Behavior
Model of Consumer Behavior
Consumers have three stages that marketers identify as part of their buying process. Consumers are first influenced by their enviornment.
Then these characteristics that are split into marketing stimuli like product price placement and promotion and other factors like the economy, technology, social or cultural factors.
These characteristics form the buyers black box which also for their decision process towards purchasing.
These will form the buyers response. This includes the buyers brand and company relationship, preferences and attitudes. Also what he or she buys, when where and how much.
Characteristics Affecting Consumer Behavior
Cultural
Culture
Where the person is born in society. EX: A child born in the United States has certain values different from other people.
Subculture
Religion, nationality, racial group
Social Class
Lower, Working, Middle and Upper class
Social
Reference Groups
Word of Mouth
Opinion Leaders
Social Networks
Family
Roles and Status
Mother, Fan, Wife, Manager etc...
Personal
Age and Life Cycle Stage
Tastes in food, clothes, furniture, and recreation
Occupation
Different purchases for different jobs
Economic Situation
Lifestyle
Personality and self concept
Psychological
Motivation
Perception
Hoe someone views life
Learning
New knowledge
Beliefs and Attitudes
Buyer Decision Process
Recognition of a need
Search more information (not allways)
Evaluation of Alternatives
Purchase Decision
Post Purchase Behavior
Consumers around the world vary tremendously in age, income, education level, and tastes. They also buy an incredible variety of goods and services. How these diverse con- sumers relate with each other and with other elements of the world around them impacts their choices among various products, services, and companies.