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STARBUCKS, image - Coggle Diagram
STARBUCKS
key products
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Merchandise (mugs, instant coffee, etc.)
seasonal products, such as, hot beverages, coffee-related machines, teas, non-food products, mugs.
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brand image
The Starbucks Siren and its iconic green is synonymous with its quality coffee beverages and relaxing coffeehouse experience
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target market
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focuses on creating the perfect “third place”. That place between work and home that is inviting enough to visit daily as part of your routine.
current slogans
"To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time."
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