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HUYNDAI - Coggle Diagram
HUYNDAI
Problems of internationalization
High competition with other car brand
Tax and quotas
Law (standard of emission)
Unsuitable price
Sorts of Advertising campaign
Stirring up strategy 2010 World Cup
Outdoor event (Goodwill ball GWB
Huyndai best young player award (BYPA)
Online program (Be there with Hyundai, Fan of the match)
Key product
Car (Fuel and Hybrid)
Automotive Parts
Target market
Asia
Slogan
NEW THINKING. NEW POSSIBILITIES
Origin
South Korea
Brand image
The best car brand in Korea