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4Ps of marketing - Coggle Diagram
4Ps of marketing
Product
Branding
Helps give immediate recognition
Product association (EG. Apple=Tech)
What are you selling?
Why should people buy your product/service?
Is the product/service in a saturated market?
Price
How expensive is it?
Too high price leads to less / no customers
Too low may mean potential deficit
Psychological tricks
.99 Cents
BOGO (incentivises spending)
Paid over a long period (Expensive products)
Promotion
Types
Samples
Advertising
Flyers
Ads
Sale promotion (BoGo)
Unique product selling points
Place
Where is your product sold?
Is it convenient?