For example: You are job hunting, and you have two openings. You only have time to interview at one. Job 1 is your dream job, and you value it at approximately $109,000, but you think there is only a 10% chance you get it. Suppose you value a failed interview at job 1 at $1000. Job 2 is find, and you value it at $55,000. You think you have a 23% chance to land that job. Which interview should you attend?
E(Job 1) = 109000(.10) + 1000(.9) = $11,800
E(Job 2) = 55000(.23) = $12,650
Interview for job 2, since it has higher expected value.