Value Proposition Canvas
Gain creators: what would help customers achieve their gains, make it easier to adopt a new solution, and what would make your products or services outperform what your customers currently use?
Pains: the things that get in the way of a customer completing their job – the reasons the customer is looking for a new solution.
Gains: all of the positive effects that the customer want to ‘gain’ from completing their jobs or from using a product or service, including their larger ambitions and desires.
Products and services: all of the products and services that help your customers get their jobs done (both your own products and services and your competitors’!)
Pain relievers: what would help customers avoid or get rid of their pains and problems, fix under-performing solutions, or reduce the influences that prevent a new solution from being adopted (feelings like fear, habits, or other barriers)?
Jobs to be done: their goals – including the customer’s functional, emotional, social and supporting ‘jobs’.
Customer Profile:
Our Products Value Proposition
Framework used to test if we successfully address our customers needs with our solution
Family member aged 40, who has a job, and where somebody just died
Practical
Social
Collaborating - not being left alone
Tranparency in terms of options & prices
Emotional
Practical
Plan ahead
Organize funeral
Handle grief
Handle legacy/accounts/boet
A funeral should be a "worthy" goodbye
Finance funeral
Saying a last goodbye, grieving in community
Emotional
Social
Doubt that the funeral was nice/good enough
There is not enough time to grief properly
Most do not plan ahead
There is no transparency in terms of options/prices
it is a hassle/challenge to visit a funeral home ahead of death
Social
Emotional
Practical
Being in control
Managing(overcoming grief in the best way
Continuing to "function", though in grief
Many experience a lack in performance
Third party solutions that we offer
Optional /tbd
Can we offer an "antidote to the terror of the night?"
our product
Can we offer an online family tree with profiles?
Could grandchildren "chat" with their grandparents?
Memorial site
Make an official testament
Conflict management support?
Close accounts
Prepay your funeral
Write testament online
Make plans for healthcare
Inventory management app for dividing stuff?
Products
Invite for funeral
Find a funeral home / read reviews
Safeguard your digital legacy
Leave goodbye messages
Scan and store documents
Library & Community access
Share your bucket list
Core
Personal care manager
Wish documentor (not legally approved, for practical things)
Funeral Wish documentor
Funeral option search machine & price evaluator / with Sust. rating
Navigator
Collaboration tool
Inspiration tool
Giving everyone a good experience
Having planned ahead of time
Having financed ahead of time
Being taken by the hand
Digital access & digital documentation
Having somebody to talk to 🚩
End to end service 🚩
Avoiding sales pressure
Gaining control back
Having more options / feeling of having taken an informed decision
One solution for all pains/gains on demand
One management solution for all problems
Food boxes for people in crisis
Making a hell of a lot decisions & choices
Being "free" to move on
Relief
Not jeopardizing familiy/
Fear of conflict in closest circle
Fear of asking for help /delegating tasks
Fear of making the wrong choices
Being prepared
Making it easier for those left behind to overcome grief/handle all affairs - "my leaving should not cause pain/ a burden/be cause for conflict"
Digital vault?
Estate manegement?
Lawyer/Legal advise?
Order a death duoler
Grief message organiser (when & where & how)
Send flowers
Online/virtual funerals