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Value Proposition Canvas, Customer Profile:, Our Products Value…
Value Proposition Canvas
Gain creators: what would help customers achieve their gains, make it easier to adopt a new solution, and what would make your products or services outperform what your customers currently use?
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Pains: the things that get in the way of a customer completing their job – the reasons the customer is looking for a new solution.
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Gains: all of the positive effects that the customer want to ‘gain’ from completing their jobs or from using a product or service, including their larger ambitions and desires.
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Emotional
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Making it easier for those left behind to overcome grief/handle all affairs - "my leaving should not cause pain/ a burden/be cause for conflict"
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Products and services: all of the products and services that help your customers get their jobs done (both your own products and services and your competitors’!)
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our product
Products
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Core
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Wish documentor (not legally approved, for practical things)
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Pain relievers: what would help customers avoid or get rid of their pains and problems, fix under-performing solutions, or reduce the influences that prevent a new solution from being adopted (feelings like fear, habits, or other barriers)?
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Jobs to be done: their goals – including the customer’s functional, emotional, social and supporting ‘jobs’.
Social
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Continuing to "function", though in grief
Emotional
Saying a last goodbye, grieving in community
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Family member aged 40, who has a job, and where somebody just died