Please enable JavaScript.

Coggle requires JavaScript to display documents.

Elements of Business Skills Chapter 2: Businesses in the Travel and…

- - - - Consultants to travellers making recommendations based on travellers interests, budgets and preferred methods of travel.
      - customise travel packages for travellers preferences
      - sell travel products directly to travellers
        
        Tickets for flights, coach tours and cruises
        
        Travel insurance
        
        Information and advice on destomations
        
        Visa application
        
        Holiday packages
        
        Travel itineraries
    - - Nature and Wildlife attractions
      - Commercial attractions
      - Historical and Cultural attractions
      - Events
- - - - Refers to tourists when they arrive in Singapore for work or leisure. They will need a place to stay in depends on their on budgets, personal preferences and purpose of visit.
        
        Resorts
        
        Wide range of recreational facilities for relaxation, sports and entertainment.
        
        Located away from the city
        E.g. Near the beach or an island
        
        Serviced apartments
        
        Fully furnished and come with household appliances
        E.g Televisions, washing machine and ovens
        
        Recommended for families as it is more spacious
        
        Business travellers may also prefer the homely comforts of a serviced apartment
        
        Hotels
        
        Boutique hotels
        
        Exceptional comfort and personalised service
        
        Similar room rates to luxury and deluxe hotel
        
        Stylish furnishing in unique themes
        
        Budget hotels
        
        Normally without costly services
        E.g room services and personalised service
        
        Reasonably-priced room rates
        
        Basic amenities and services required for comfortable stay
        
        Deluxe Hotels
        
        Wide range of services, amenities and facilities that are almost similar to luxury hotel
        
        Lower room rates than luxury hotels
        
        Luxury hotels
        
        High-quality amenities
        E.g. free wi-fi and high quality toiletries and towels
        
        Wide range of facilities
        E.g A spa, gym
        
        Highest level of customer service and comfort
        
        Higher room rates than other types of hotels
        
        Hostels
        
        Provide dormitory-style rooms with shared facilities
        E.g, Common bathrooms, recreational spaces, laundry areas
        
        They are normally near tourist attraction
        E.g. Arab street, Little India.
        
        Inexpensive and suitable for backpackers and budget travellers.
    - - Buffet restaurants
        
        Wide variety of food that may be consumed in any amount at fixed price.
        
        Food is displayed in on counters where guests serve themselves, although some restaurants also serve special items on their table.
        
        The staff focus on setting and clearing tables as there is less serving of food and beverages at the tables.
        
        Customer usually go to buffet restaurants to enjoy the while selection and unlimited servings of food.
      - Fast-food restaurants
        
        Serves food and beverages that can be easily prepared and quickly served.
        
        Common menus items at fast-food restaurants are burgers. fried chicken, fries, pizza and desserts.
        
        Staff are required to serve the customer quickly and accurately.
      - Cafes
        
        Specialise in serving coffee and tea with simple food items
        E.g cakes, pastries and sandwiches
        
        Normally served over the counter after payment is made.
        
        Staff are trained to prepare coffee and tea and serve guests quickly.
      - Ethnic restaurants
        
        The decoration, setting and food served in an ethnic restaurant reflect a particular culture.
        
        Waitstaff may also be dressed in traditional attire.
        
        Staff has good knowledge of the history and culture of the cuisine.
        
        Customer at the restaurant go there to enjoy the authentic taste of that particular ethnic cuisine.
      - Family restaurants
        
        Family-friendly
        
        Special kids' menu as well as activity sheets or play area for children
        
        Staff are trained to be friendly and attentive to the needs of families
        E.g providing high chairs for young children or allocating more spacious areas to large groups of customers with children.
      - Theme restaurants
        
        Based on a common theme or idea.
        
        Decorations, food, music and even service staff uniforms are all designed around the same theme.
        
        Quality service comparable to that of a fine-dining restaurant, depending on the theme.
      - Caterers
        
        Provide food and beverages for special occasions
        E.g Parties and business events, for a large number of guests at specific locations.
        
        Customise menus and table settings to suit the different requests and budgets of customers.
        
        Also provide live-cooking station and waitstaff at the location.
        
        Customers who engage catering services are able to hold the functions at almost any location they want.
        :!: not only restaurants :!:
      - Fine-dining restaurants
        
        The interior decorations, settings and furnishing of fine dining restaurants are grand, elegant and stylish
        
        Exceptional ambience with well-chosen music and quality tableware.
        
        Dishes are created using high quality and fresh ingredients
      - Food courts and hawker centres
        
        A popular place to get a meal in Singapore.
        
        Many different stalls offering a wide range of food and drinks.
        
        Customers can buy their meal from any open space with tables and chairs or stools.
        
        Food and drinks collection are usually self-serviced to allow stallholders to focus on preparing the order.
        
        Prices are relatively low and has wide range of food choices.
- - - - Convenience stores
        
        sell a limited variety of basic, inexpensive and fast-moving products which include both food and non-food items
        
        Have long operating hours
        
        be located in neighbourhoods, along busy roads or at petrol stations
        
        encourage self-service
      - Supermarkets
        
        Sell a range of household items
        
        Offer competitive prices
        
        Sell a variety of food products
        E.g fresh produce, canned goods and dairy products.
        
        Encourage self-service
      - Department stores
        
        Provide a wide variety of products from children's wear to kitchen appliances
        
        Have staff with specific expertise in products in each department
        
        Be located at major shopping centres
        
        Provide a range of after-sales services
        E.g Delivery, gift wrapping or clothing alteration
        
        Occupy more than one floor
      - Hypermarkets
        
        Sell an enormous range of products including a full range of groceries, household products, clothing and electrical appliances.
        
        Offer competitive prices
        
        Occupy extremely large store spaces
        
        Use tall basic display racks arranged by section
        
        Encourage self-service
      - Specialty stores
        
        Cater to a target group of customers
        
        Offer personalised service
        
        Have a distinct image
        
        Offer expert knowledge about the range of products
        
        Sell a specific range of products
    - - Vending machine
        
        Automated dispensing products after customers make payment.
        :star: Can make payment by cash or electronically through NETS, credit card or mobile payment.
        
        Can be easily set up in schools, at bus stops and in shopping malls
        
        Provides a convenient alternative for customers who do not want to visit a store and queue at a cashier counter.
        
        Used to sell small items ranging from packet drinks and snacks to non food item such as toys.
      - Pushcarts
        
        Refers to the sale of goods and services from small carts instead of a store.
        
        Usually found in areas with high foot traffic
        E.g Shopping malls
        
        Display a variety of products including food and non-food items, in an attractive manner.
        
        Common products include accessories, candies and children's wear.
      - E-retailing
        
        Buying and selling of products electronically over the internet.
        
        Can be accessed by anyone in the world as long as they have Internet access.
        
        No longer restricted to the operating hours of the retails stores
      - Pop-up retailing
        
        Refers to the temporary physical setup in a unique environment used by retailers to create awareness of their products.
        
        Different from regular retail stores in that they are usually short-term.
        
        Online retailers use pop-up retailing to reach out to new customers and to connect with their existing customers.