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Focus groups - Coggle Diagram
Focus groups
A focus group is a group of people who discuss a topic
Focus groups are usually used for market research
A group of usually 10 participants that represent the target demographic
Calm and non threating environment
Participants encouraged to express opinions
Great for gathering in-depth information about target audience
Questions are asked by a focus group leader (a part of the business)
Group leader traits
Has experience with handling groups
Understands the topic
Can relate to focus group members
Will work together with focus group members
Tips
Make sure your participants are coming, double check with them
Hear all opinions
Ask people who haven't spoken what they think about a topic
Do not judge people's opinion
Record group's thoughts
Take notes of people's thoughts
With group's permission.
Record meeting
Film meeting
Focus group insentive
Why will the group members want to join?
Payment
Just wanting to help
Food and drink
Training opportunity
New opportunity
Focus group questions
What type of questions should you ask?
Open ended
Bad: "Do you like the colour blue?"
Good: what is your favourite colour
Avoid bias
Bad: "Why do you like soft drinks?"
Good: "Do you like soft drinks? Why or why not?"
Avoid jargon
Don't confuse your group
Ask group members to elaborate on answers