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Focus groups - Coggle Diagram
Focus groups
Meeting preparation
Incentives?(not always needed)
Money
Food
Free product
Decide on meeting
When?
Where?
How long it will last
How many groups
Prepare questions
Write topics/questions you want to discuss
Varied and openended
Avoid bias
Make sure people are coming
What are they?
guided by a trained leader
Creates a non threatening enviorment
Formulates questions and guides discussions
Participants encouraged to express opinions and build upon answers
Small group discussions
Group representative of the general target audience
People involved
Good leader
who has experience
knows about the topic
can relate to participants
Recorder
someone who writes down key points
someone who videos/tapes the meeting
so peoples ideas don't get forgotten
Who should participate?
Varied group of representatives
People who have opinions/consume the product
Specific to what you want to find out
After meeting
Look at data
Summarise what was said
Have several people review
Make conclusions
Share results with group
Use results gathered
Use what said and change/improve product
When group meets
Review purpose
Set tone, thank people
lay out ground rules
Hear all opinions
Phrase same question in different ways
Summarise answers
Ask follow ups and ask for extra comments
Actively listen and don't judge opinions