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Marketing Plan - Coggle Diagram

- - - - See "Conference Delegate Targets" Email
        
        Who will have reached out to meet
        
        Maybe we can also invite these people to any upcoming performances
      - Types of contacts you wanna make
        
        Booking Agent
        
        Label
        
        PR
        
        Folk Club
        
        City Buyers
    - - Building a sustainable/ongoing tour network
        
        Wanna build a circuit. Know that you can play a theatre in the province every two years.
        
        I think ideally 2 theatres per tour, so 4 a year should be the goal at minimum
      - Target smaller cities, already booking in Edm/Clgy
      - School/Library bookings for your book tour.
      - Maybe look at casino's/corporate that might be there. Don't think we include Elvis tho?
      - Prepare for upcoming album release
        
        Bookings
        
        PR
      - Break into new markets to the artist
      - If we can film and you have a budget for it. Getting additional live content for other endeavours is ideal
    - - Dropcards
        
        Single
        
        Business Card Info
        
        Maybe pre save too?
      - The booth
        
        I sent an email of my booth looked last time
        
        This is likely a point of sale
        
        Ipad with live performances?
        
        Table cloth/Lamp
        
        Mailing List
        
        Provide a beverage?
      - Stage Show
        
        Wouldn't talk about this a ton. But it is how people will decide the most I think. Mention lighting cues, dancing, instrument trick maybe
    - - Contact any delegates you missed
      - Follow up on interested parties
      - Start confirming dates with those who you discussed terms with at conference
      - I think you can see who downloaded the track from Dropcard
  - - - Thought this would be a good idea to show your proactive