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CUEGIS on McDonalds - Coggle Diagram
CUEGIS on McDonalds
Ethics
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In 2013 there was a meat scandal since there were traces of horse meat found in McDonalds beed patties in Europe.
They managaed to go all of their meat farming location to state officially there would be no more horse meat
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Change
Packaging
When they started their business their packaging was not as recylable and only handed the stakholders the burger the amin food that they had. Later they started to bring boxes, wrappers and cups from the fast-food chain make up nearly a third of fast food litter on Britain’s streets, according to a study by the Keep Britain Tidy Charity (2009)
They then decided to save the planet by using new recyclable packaging in the past year by 10% in UK recycle packaging.
They let out a mission statement in January 2018 that they aim for “fully recycled packaging by 2025 “
Food
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1984- McDonalds's became the first UK quick service restaurant group to introduce nutritional informational benefits of customers. Chicken nuggets were introduced to the menu
1989- RMCC (Ronald McDonald Children Charity) was registered as an independent charity, this later have been known as RMHC. The McChicken Sandwich was introduced to the menu
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2014- Launch of Free Fruit Fridays to encourage millions of children to eat and enjoy 5-a-day. McDonald's began rolling out Experience of the Future restaurants which include new technologies such as self-service kiosks to enhance the in-store experience for customers.
2017- McDonald's announces trials of McDelivery in April the business also begins rapid rollout of click-and-collect app.
Defintion
Change is necessary for every business to meet the needs of the time, stay competitive, and keep moving ahead in the direction of success. The CUEGIS concept measures change or restructuring of business on factors
Globalisation
Since McDonalds globalised they are now located in around 120 countries. The impact of this has been adapting a
In Japan ad campaigns are widely different, they are focused on both adults & children
Definition
For multinational companies like McDonald's, globalization is a key factor. A focus on this factor helps businesses expand their operations to different parts of the world and is based on financial, trade, communications, and economic integration.
Strategy
Price
McDonalds are known for it’s low prices. It’s cheap and addictive fast food is one of the reasons It is so popular.
It’s convenience is popular around the globe due to their business become more worldwide and have increased its popularity.
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Culture
Menus
Mcdonalds globalised in 1993, due to this they have specified menus for each country they are in to complement the culture of each country.
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Definition
The factor is responsible for shaping the values, customs, and beliefs of people through the norms laid down by a social group, an organization, or a country.
Innovation
Taylorism
Since they are one of the best fast-food restaurants in fast food chain instead of KFC and other fast food places.
They focus specifically on analysing and optimising workflows which led them to be more competitive for their dishes to be innovated and designed completely by them.
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