Marketing and Finance
Marketing
Finance
Product promotion
Product selling
Investment decision
Financial decision
Financial manager performs
Fosters brand awareness while educating target audiences on a brand's products or services
Function of marketing that comprises communicating with potential customers and pursuing sales leads
Human Resource Management
Practice of recruiting, hiring, deploying and managing an organisation's employees
Bugeting
Allocating capital to long term assets
To get maximum yield in future
Evaluation of new investment in terms of profitability
Important to take into consideration both expected return and the risk involved
Making decisions about when, where and how should a business acquire funds
Aims at maximising shareholders return with minimum risk
Stratagies of promotion
Email marketing
Social media advertisements
Public relations
Digital or print advertising
Content marketing
Brand partnerships
Influencer marketing
Events
Generate conversation and excitement about a product or service
Often requires the support of other marketing functions to be successful
Effective selling techniques can help distinguish your brand from competitors
Marketers and salespeople may collaborate to determine how to best position their product within their market and sell it to potential customers