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COMPARISION - Coggle Diagram

- - - - People with normal life standard, students, officer
    - - High impact takeovers and TV campaign (World Golf Championship), Social media and Geo-Targeting (Collab with Twitter and PGA in MediaCom)
    - - Laptop
    - - Developing countries, America market
    - - Leadership in office equipment, changing the digital landscape the world over
  - - - People with good average income and higher life standard, young people, entrupreneur and upper-class
    - - Social programmes (I'm a Mac), Sponsorship in big event (Superbowl 1984)
    - - Smartphone, Smartwatch, Macbook
    - - Asia and Africa's countries
    - - Leadership in smartwatch and mobile devices in Asia