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Chapter 4: Promotion - Coggle Diagram
Chapter 4: Promotion
Promotion Techniques
Advertising
Print
Electronic - Online
Broadcast - TV, radio
Personal selling
Selling insurance
Direct marketing
Sending messages - SMS
Public relations
Events
Sponsorship - Milo van
6 Sales promotion techniques
Samples - NTUC - food samples of new/promotional food items
Loyalty reward programme - Bubble tea, Watsons, McCafe, Starbucks, Cotton On
Gifts - NTUC - Spend certain amount and get a free bowl/plate
Contests - NTUC - Lucky Draw
Coupons - fast food
Price deals - lower the price for a period of time