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Chapter 4: Price - Coggle Diagram
Chapter 4: Price
5 Pricing Techniques
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Product-line pricing
iPhone 13 Pro, iPhone 13 Pro Max
Airline tickets - economy, business, first class (most expensive)
Optional product pricing
Bubble tea add pearls, jelly, aloe vera
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Discount pricing
Christmas, Chinese New Year
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Difference between price and cost?
Price is how much the business sell the product
Cost is how much the business paid for the product
Cost always must be lower than price to make PROFITS