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The study of how retail luxury brands' visual experiences (IG stories)…

- - - - Gen Z has never known a world without the internet, they are born with the ability to “swipe”, meaning, technology should be seamless
      - Gen Z demands advertising to serve as a reflection of their own lifestyle, not a crystal ball of what could be
      - Gen Z is not the most patient people, they expect the ability to fulfill their needs on their own time (they are the heaviest users of on-demand services around the world)
      - Gen z prefers value over logo, they want a brand's authenticity through an identity/expression that they create
    - - Only 37% of Gen Z fall into the loyalist category
      - Many brands (50%) (especially luxury brands) may not survive Gen Z
      - Brands may build meaningless stories (like pepsi ad lol)
      - Gen Z only form 20% of the market
    - - When
      - Where
        
        Instagram
- - - - Lululemon
      - Secondate
- - - - Millennials aged:
      - Luxury brands
        
        Chanel
        
        Louis Vuitton
        
        Dior
        
        Balenciaga
        
        Vivienne westwood
    - - Age
        
        Aged 14-25
      - Where
        
        Singapore
  - - - bring balanced and predictable consumer behavior from gen z by increasing brand loyalty through stories/brand expression
    - - To help brands build connections and engage better to gen z and increase brand loyalty through the selective contents showed to Gen Z.