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Entrepreneur - Coggle Diagram
Entrepreneur
Marketing strategy
Market validation
Market eco system
Meso context
Cutomer
Competitors
dynamics
Collaborators
Macro
Political
Sub cultural
legal
Ecological
Economic
Technology
Market research
Market research method
Focus group
inteviews
score card
Concept testing
Two ends of innovation contiuum
Market driven: knowing issue
Incremental
Concept testing
prototype testing
conjoint analysis
product driven: needs unknown
Radical
virtual prototype
Beta site
Lead user
Customer driven
5c framework
customer
company
company
collaborators
climate
STP
Segmentation
Demo
Geo
Behav
Psyco
Process continues
Develop value proposition to the segment
Target
Positioning model
Developing marketing mix
Definition
right product in time at place to price
4ps
7ps
People
Process
Physical evidence
price
product
place
Promotions
Branding decisions
Brand extension
Brand mix
Individual name
blanket fam name
Seprate family name
Corporate name
Service dominate logic
Link Title
Designing Entrepreneurial venture
Venture types
Small
local retail
Large
Microsoft
Scalable startups
Believe in change / look what missing
Social entre
innovative entre
Hustler
Venture relationship
phase
Vertical
Horizontal
Nature
Business
Social
Different types of org structure
Functional
Divisional
Matrix
Definition
He who convert thing to market/ exploit or increase productivity
Tech entrepreneur
Entrepreneur life
Motivation
Rewards
Technology transfer
Influence
Micro
Macro
Inhibitors
Political
institutional
Project inhibitors
