Please enable JavaScript.
Coggle requires JavaScript to display documents.
The Culture Challenge in International Business - Coggle Diagram
The Culture Challenge in
International Business
What is Culture
Culture is made up of:
1) Material objects
2) Ideas, values, and attitudes
3) Normative or expected patterns of behavior
Despite the cultural differences, cultures around the world face a number of common issues
and characteristics.
Needs that all cultures must satisfy
The universal needs that all cultures must satisfy include needs that deal with economic systems, marriage and family systems, educational institutions, social control systems, and the supernatural
belief systems.
Elements to understand Culture
-Dress & Appearance:
-Communication & Language
-Sense of self and space
-Food and feeding habits
-Time and time consciousness
-Relationships
-Gender
-Social values
Kluckhohn–Strodtbeck framework
Do people believe that their environment controls them, that they control the environment, or that they are part of nature?
Do people focus on past events, on the present, or on the future?
Are people easily controlled and not to be trusted, or can they be trusted to act freely and responsibly?
Do people desire accomplishments in life, carefree lives, or spiritual lives?
Do people believe that individuals or groups are responsible for each person's welfare?
Do people prefer to conduct most activities in private or in public?
Hofstede 4 Value Dimensions
2) Uncertainty avoidance
3) Individualism
1) Power distance
4) Masculinity.