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Najwa Zebian - Coggle Diagram
Najwa Zebian
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Stagnancy on Instagram due to algorithms, emphasis on perfection and aestheticism, being an influencer, etc.
Zebian often reposts other peoples' reviews and comments, a sort of exploitation of readerly labour. Reading turning into self-promotional activity. Free labour for the artist. In many ways, these authors funamentally require their audience to build value. The value is not constructed intrinsically, but rather externally.
She also posts a lot of Tweets. Not making original content for Instagram, which is ultimately underprivileged by the platform.
She now positions herself as a "healer" . . . even her newest book, which contains excerpts from all of her major books is called The Book of Heaing
The notion of algorithms as "black boxes," insofar as algorithms are mysterious, unknown, constantly changing, and keep users/creators guessing
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Contorting to meet the demands of the platform, which sort of mirrors how authors in CanLit need to bend and mold themselves to fit the culture of CanLit as it notoriously expects of marginalized authors (fulfilling certain stereotypes, highlighting traumas, etc.) for a predominantly white settler audience
Again, however, we need to distinguish between the emergence of new publishing ecosystems. The creation and promotion of "homegrown talent" has now migrated to SME