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PPC Ads Scenario CR, ngưỡng tacos hòa vốn, testing phrase: 200 units. Acos…

- - - - Launching
        base on purpose
        
        Optimizing
        
        Tacos is lower
        
        Follow and maintaining
        
        Tacos is unchanged
        
        Acos is unchanged
        
        CR isnt higher
        
        Decrease bid to optimize profit
        
        Market demand has not increased
        
        1 more item...
        
        Negative inefficient search terms
        
        CPC isnt lower
        
        Decrease bid and follow
        
        1 more item...
        
        Ads/Org ratio isnt lower
        
        Increase ORG ranking
        
        Optimize product listing
        
        Offer competing pricing
        
        Offer promotions & deals
        
        Optimize Ads
        
        Testing/launching
        
        High CR
        
        Low/Average Acos
        
        Evaluate the ability to scale up
        
        Stock
        
        Volume
        
        Product life circle
        
        ...
        
        Scale up (Expand targeting Asins, Kws)
        
        2 more items...
        
        Decrease bid to optimize profit
        
        1 more item...
        
        High Acos
        
        Decrease bid to optimize profit
        
        Negative inefficient search terms
        
        Low CR
        
        Idea/product is not competitive enough
        
        Feedback to Production team
        
        Re-design, change mockup => re-ads
        
        Decrease bid/pause camp. Add product to Camp all
        
        Clear stock
        
        Launching at the wrong time
        
        Use X-ray, Magnet to re-research market
        
        Pause/decrease bid. Re-launching at the right time
        
        High CPC
        
        decrease bid
        
        Low listing quality score
        
        Optimize title, description, image, mockup, A+
        
        Wrong target
        
        Negative inefficient search terms/ Re-target/ Divide targeting groups according to appropriate stages
        
        Average CR
        
        Decrease bid to optimize tacos/profit
        
        Follow and maintain based on Selling plan