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Increase new paid subscribers for Netflix - Coggle Diagram
Increase new paid subscribers for Netflix
Because
To increase revenue
Grow Netflix as a brand
While/Without
While keeping churn rate low
Because we value our subscribers
Without increasing costs
As that would deter new customers
Without compromising on quality
Without affecting profits negatively
By
Adjusting subscription costs
Lowering prices
Introducing more and flexible plans to suit everyone's needs
Improving quality of content
Increase regional shows for wider audience
More highly rated shows
Better recommendation system
Through better advertising
Improving social media presence to reach wider audience
New marketing campaigns
UI/UX changes
Making movie catalogue available for non subscribers
New customers will have a clear idea what they are paying for