Please enable JavaScript.

Coggle requires JavaScript to display documents.

COPYWRITING THAT SELLS - Coggle Diagram

- - - - Change to "You are", "You can", "You will".
        (Customer centric)
- - - - Ask questions
        in headings, beginning of the copy,
        especially around your CTAs
        
        List of questions
  - - - What do you do?
        What is the purpose of the page; What are you offering?
      - 2? Why should I care?
        Typically the benefits of the product
      - Ok, how does it benefit me?
      - Ok, that's good but what do others think?
      - Ok, I believe you, now what?
        CTAs
  - - - List of contractions
- - - - Determine Tonality
        
        Read industry specific blogs
        
        Read industry specific forums
        
        Relevant FB groups
        
        Watch industry specific Youtube videos
  - - - Length
        Keep it short - optimally 41 characters; Avoid appearing as a sales email
      - Casual
        Avoid capitalizing all words
      - Be genuine
        Ask yourself "Would I open an email that had this subject line?"
  - - - A - After - Imagine what the world will be like if you solved the problem
      - B - Bridge - Here's how you get there
      - B - Before (your world now)
      - e.g. Hi...
        B: If u're like most biz owners, you'll know how frustrating it can be to have your time wasted.
        A: Our software changes that, freeing up 12 hours a week. If you're willing to give me 10 mins, I'll show you how we can help save you more time.
        B: Are u free tmr to explain how it works.
    - - Interest
        Make it personal to engage their interest
      - Desire
        Build their desire for what u're selling
      - A: Attention
      - Action
        Ask for the wanted response
      - e.g. Hi...,
        A: Are u looking to generate more inbound calls for your plumbing business?
        I: We recently partnered with a plumbing company in London and generated 24 calls in 3 days.
        D: We're on the lookout for another plumbing company we can help do the same with.
        A: Is this sth u would be interested in?
        Cheers,
        John.
    - - A: Agitate
        Agitate that pain point
      - S: Solve
        Offer a solution
      - P: Problem
        Identify a pain point
      - e.g. Hi ...,
        P: I couldn't help but notice your blue chairs on your website are always out of stock.
        A: Having items out of stock prevents you from generating more revenue and even worse, your customers go into your competitors.
        S: We created a solution that automatically orders more stock when it reaches below a threshold, allowing you to always have products in stock and never go a day without selling.
        Are you open for a call later to discuss how [your company] can help [their company]?
    - - But You Are Free... to do [what you want]
        (I'm not telling you what to do, but it'd be very nice if you could do blah blah blah - very well for industries where you know prospects have a softer spot and are more likely to do sth when you ask nicely.)
      - E.g. Hi Louise,
        I just wrote an amazing blog post explaining why dog owners should consider using a harness for the dog instead of an old-fashioned collar.
        It'd be a great fit for your audience. Can you please give it a share on your social media platforms?
        If not, no worries. I appreciate you reading this far.
        Have a great day [Smiley Face].
    - - C: Chain - A series of facets, sources, reasons, and benefits
        1-2 things only; don't overwhelm customers with too many.
      - H: Hook - The CTA
      - S: Star - Big idea
      - E.g. Hi ...,
        S: I help local businesses track and monitor their reviews online.
        C: Research has shown that 80% of people trust online reviews as much as personal recommendations.
        On top of that, positive reviews can also help increase sales by 18%.
        H: Are you interested in hearing how we can help you monitor your reviews?
    - - E.g. Hi ...,
        P: Your course on PTS is amazing and has taught me so many things. Section 3 was my favorite and the whole course has laid out very well.
        P: A few of my friends have the course too and have expressed concern over the audio quality, which, to be fair, can be very quiet at times.
        P: Are you free tomorrow to discuss how we can help you improve your audio quality and make your course even better. So the first P would be the p
      - P: Praise - Open with a sincere, respectful compliment
      - P: Picture - Use cause-and-effect reasoning to paint a picture
      - P: Push - Ask them to commit
- - - - Ranked 10,000 keywords on the 1st page of Google for my clients. Now I teach regular ppl how to make money with SEO for Free. (point to the link of the free e-book).
      - Model those successful
  - - - Content sharing copy - linking to an interesting story on another website:
        a) Establish relevancy
        b) Engagement
        
        Structure:
        Short tease of the story, include power words and emojis where possible
      - Content posting copy
        a) Engagement
        Page likes and follows
        
        Concise description of the visual content, quickly provide a reason why ppl should read/ watch the content
      - Promotional copy:
        a) Sales
        b)Subscriptions
        
        Structure:
        Concise description of the service along with key benefits
      - Engagement copy:
        a) Engagement
        
        Ask open and straight questions that could generate a range of replies, aka start a debate
      - Announcement copy:
        a) Generate click-throughs
        b) Event attendance (upcoming events)
        c) New products/services
        
        Structure:
        Specific details to provide complete understanding.
        Hashtags can be useful.
      - Write for your audience
        
        Conciseness
        
        Adapt the copy to suit your goal of the post
        
        Include mentions where possible
        
        Include an image/ a video
  - - - 185 Action Words for LinkedIn
    - - Best pratices
        
        Use hashtags (followed hashtags appear on your feed)
        
        Tag other businesses to boost engagement
        
        Copy doesn't need to be super short (still need conciseness)
        
        Avoid being too laid-back with your tonality
        
        Avoid emojis