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Increasing Paid Subscribers netflix-logo - Coggle Diagram
Increasing Paid Subscribers
While/Without
Without decreasing quality of content
Because that would harm retention rate
Wiithout Increasing subscription price
Because it deters new customers and drives away old ones
Without increasing churn rate
Because old customers help spread awareness about the platform
While making more Original Content without depending on IP licensed by others
Because you'll have to pay royalties for content not produced by you
By
Adjusting Subscription Cost
Adding wider variety of plans to suit more demographics
Lowering prices to regional standards
Improving content quality
Adding Regional Content
Producing more critically accliamed shows
Making content targeted to wider demographics
UI/UX changes
Making catalogue visible to non subscribers
Users could make informed decision
Making some of the content available for rent
Users could just rent one movie if that's all they wanted to watch right then
Advertising
Tie ups with other brands to attract customers through offers
Improving awareness of content by new marketing campaigns
Bringing big name actors/directors to platforms to produce OC
Because
To Increase Revenue
To grow the brand
To gain capital to produce more content
