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SEO launch - Coggle Diagram

- - - - belief breaking formula:
        
        1) say what they believe
        
        2) Say why it is wrong
        
        3) Say what isright
        
        4) Say Why it is right
        
        5) Show proof (wall of testimonials behind you)
  - - - Stalls
      - decision making
      - Price
  - - - trifecta: our weapon of choice
        
        handwritten invitation
        
        call from the owner
        
        t-shirt or swag
    - - check it out on page 66 or min 16
- - - - schedule appointments for 7 of them
      - from these 7, 3 or 4 will show up for the appointment > and you sell 2 for $600 six week program ($1,200) - this is a 12:1 return
      - by day 4: 6x$600= $3,600
      - Payment process: which one will we need to use?3-4 days payment hold
      - This cycle continue until you've made money getting customers
        
        You can only stop when you hit capacity, open more times, change service delivery.
    - - testing many different ideas and analyzing data and testing testing testing (150 ads to find 5 working ads)
      - the goal is for us to test and find the home runs (so they don't have to test) - I will basically be following the same approach Alex Hormozi is going. Owns a gym, runs the marketing and growing side and only focuses on growth.Anything he knows, is then implemented.
      - Lead gen scrambler
        
        headline
        
        Duration (how long it is), gender (who you are looking for) , status (tie to increase status), curiosity (headline against fear, negative headline, challenge)
        
        Copy
        
        short copy, long copy, free/not free, NEW (tie benefits), include so that you can on benefits, describe and don't tell, add scarcity, urgency and apply authority
        
        page name and or business name
        
        have multiple versions, descriptive names for your business name, and sometimes it works well to run ads from a third party
        
        image or video
        
        increase the contrast of all images (black and white), try banners, group pics, people in a class together, meme, dodas or cartoonish. using flashcards on a video, progessional or unformal videos, group testimonials, average joe testiminial (min 7)
        
        label all of the assets into header 1 and copy 4 with page name 6 and video 6
        
        sure fire cheat sheet (min 9)
        
        headline comes first,
        say what only you can say,
        always call out who you are looking for and who you are not,
        reason why you are running a promotion,
        damaging admission (know your flaws) if we can do this with humor,
        show don't tell (copy),
        tied benefits to status whenever possible, use urgency and scarcity when possible,
        imply authority,
        PS equals power sentence (always have them),
        clear next step (make it stupid simple stupid),
        third grade level copy
    - - For MarketStra: $100x30= $3,000
      - Hometown: $50x30= $1,500 (monthly)
- - - - get more clients
      - increase the average purchase (cross sells and upsells)
      - get them to buy more frequently (retention)
    - - price levers
      - capacity levers
      - overhead levers
    - - Create a high ticket/high premium front end offer
        
        Irrisistible offers (check out the competitors) (e.g. free 6 week challenge)
        
        how to set up irresistible offers?
        
        1) preframe
        
        what is their pain?
        
        make sure they intake a questionnaire to help us sell the program? (you can have them fill out the form in person or online)
        
        Are you able to commit to working out twice a week? (change to fit our business industry) - SEO. Are you willing to commit for the long term?
        
        Are you in good general condition? (change to industry)
        
        What industry are you in the can limit your progress or hinder your progress!
        
        Why are you here for?
        
        What's your current fitness situation?
        
        how long will it take to accomplish this on your own?
        
        Do you want to sustain your goal after you achieve it?
        
        how long did you want it to (goal)
        
        why do you want this so badly?
        
        why are you applying now?
        
        what's your current state?
        
        continue ... chapter 2 (minute 5)
        
        2) price anchor
        
        Higher price you want the client to be thinking about than the current price (it has to be so much higher than competitors)
        
        3) splinter stack
        
        Unbundle everything that you do (which is what I had in mind already)
        
        4) scarcity
        
        number of units of availability
        
        5) urgency
        
        times is almost up (this program starts tomorrow)
        
        6) crazy guarantee
        
        use the gym launch chapter 2. 11:00 min
        
        7) bribe
        
        FREE bonus incentive (either/or or assume close (chapter 2: 12:30 min)
        
        8) down/upsell to sell for continuity
        
        Monthly membership continuity (result and a deadline) DEP (defined end program)
        
        What offer do other auto wash offer?
      - get to show up
      - get them to buy
      - get paid to acquire customers
  - - - how many clients are tou getting in?
      - how many clients are leaving (attrition?)
- - - - have an automated calendar app on your landing page
        
        best practices
        
        Allow same day or next day appointment only
        
        check for more information on the chapter
        
        Use scarcity and urgency
        
        be convinced
        
        integrity tie-down
        
        number of outreach attempts
        
        15 outreach attends (combination of text, call, and email)
        
        Day of appointment
        
        send two text
        
        video text