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CRO - Coggle Diagram
CRO
Why are marketers so reluctant to embark on CRO
never making. a change to a house
never improve
People often treat new website as the end not he start
fear !
lack of knowledge on how to do it.
What would you say is the antidote to this
Embrace experimentstion
make it safe to experiment and change
collective memory
If we want to find out more about eyequant- where should we go and what should we do.
free trial
White papers on CRO
Colour theory of design
email list
Learn measure build CRO templates Part 1 and part 2 to help you track results
what are the ingredients of a great conversion
not what you do but how you approach it
Device/ weather/ users/ what they saw before
track every data point
not meek random tweaking!
Eric Rees- build measure learn / reverse to learn measure build
start with what do w e want to learn?
Who are you
what is eyequant / how long have you been doing this
What is your background
Product officer for find my past.
Redesign internet banking for major online bank
founded UK company
How did eyequant come about
What is it that Eyequant does
Any examples of results brands have got if they invest in CRO
Journey further 31%
ENL - british gas of italy- did a test using eyequant - 30% increase on conversion on their own website- Using eyequant to identify what colour combinations were optimal for landing pages and how call to action can be optimised for attention.
eye tracker studies. and removing subjectivity from the process
Tell me about colour theory of design / seeing / noticing and perceiving