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Grow Netflix Subscribers - Coggle Diagram
Grow Netflix Subscribers
Acquire new customers
improve reach / marketing of existing channels
explore new avenues / channels for customer acquisition
improve effectiveness of existing channels
diversify / provide new offerings
new content
acquire content
build repository with
popular classics
acquire new releases from production houses / latest releases
create content
new languages (local focus)
improve variety (choice per genre)
create new formats (genres) such as immersive / interactive narrative plot lines
new category such as games / short videos etc.
Reduce churn
improve customer experience
improve chase through targeting - emails / notifications
Resurrect inactive users
target using personalized recommendations
free trials / exclusive coupons or discounts to past subscribers
targeting using latest recommendations