Packaging Design
Ergonomics
Branding
Production
Consumer Intuitiveness
Packaging type
Aesthetic
Appeal
Colour design
Easy to hold/grip
Suitable for types of given actions; ie, Drinking from, holding & eating out of.
environmentally stable
Shape of product
Economic values
Waste reduction
Purity of materials
Material usage
Environmental factors
Is the given product recyclable, can it be used to produce more of the same product time and time again.
Does the product aim to protect the environment from damage.
Do the design features allow for the product to be easily reduced, (Biodegradable).
Hard/firm materials
plastics; Non-recycled or recycled
Paper/card materials
Where product materials differ.
How much material is required to produce one product.
Does production cause waste production (scraps), can unused materials be reused.
Branding influence
The product as an effect of use.
How it makes the consumer feel.
The goals of the product/outcome for the consumer.
The design influence on the consumer.
Usage and satisfaction from all the packaging design values.
How the consumer values the product as a whole.
Is the consumer happy with how the branding is presented.
Does the consumer feel satisfied with the ergonomic ability of the product.
Can the consumer ensure correct waste management is taking place with the product.
Does the branding encourage the consumer to use the product in the future.
Is the consumer happy with the materials used for the product.
Consumer friendly products
Is the product easy to use/easy to understand.
A product being made for the purpose of compatibility.
Ergonomics takes into consideration of the design structure of the product.
The structure of the product may enable for the consumer to be able to use the product more effectively.
Design structure is to simply allow for a given product to be made in a certain way that allows the product to be better shaped in correspondence with its intended action.
Hand placement on the product, grooves/indentations that make the product more suitable to be held.
Ensuring the product is able to support itself on a flat surface.
Making sure the structure of the product doesn't cause the product to be top heavy.
Preventing design complications that cause damage to the product.
Made to be held/to fit within the hand of the consumer without struggle.
The product itself could have design specifications that change the surface texture to allow for more grip on the product.
How the the design appeals to the consumer.
Does the design consider what may look appealing to a wider consumer base.
Is the design consumer friendly and or appropriate for the brand image.
Does the design on the product make the consumer more likely to consume the product in the future.
Is the branding/design of the product make the product memorable to the consumer.
Does the branding have an everlasting effect on the consumer; ie, can the consumer instantly recognise a product in association of the branding or other any influence the branding has, such as logo design or even certain colour themes.
Certain colours have a huge impact of the whole appeal of the product as well as how much more recognisable the product is.
When it comes to design packaging the colour waves used for the product have a major impact on how the consumer views the brand.
Most well know fast-food chains in todays day and age use very limited colour waves, brands will sometimes use 1-3 colours as a part of the designs, although the use of colours is limited, they utilise the chosen colours to help boost the appeal of the product branding.
Is there different materials being used for one product.
Is the product a whole part of one material as well as another.
Are the differing materials used for different aspects of the product; ie, A plastic lid, Harder card base of a cup.
Is the product made of different layers with differing thicknesses or a multitude of varying materials.
Its important to know how much one product material is needed as this allows for the production process to become easier and less wasteful.
Having a ratio of the material needed for products produced allows the ability to mass produce the product with maximum potential for preventing wastage.
Thin/weak materials
Recyclable/Reusable
Can it be broken down and re-made into the same or another product.
Environmentally aware
Biodegradable; preventing any damage to the environment.
Can the given type of product be mass produced.
Is the product intuitive of competing brands and their designs.
Is the product made how its stated
Can the product be made to fill in the design gaps that other brand products haven't.
Supply and demand of the product
Cost and benefits
Reasonable economic value
How the people respond to product incentives
How the consumer views the value of the branded product.
How the consumer feels about the range of products and how they should each be valued.
What the experience to the consumer means
100% of one type of material
Is the materials produced for the products made to be sustainable/suitable
Are the materials used a raw or reforged material
Why its better to use more pure materials and how that ensures proper reuse for the future
Is the material itself a reliable resource
Can you be sure that the material able to be used for the intended product
Is the material hygienic/food safe
Is the Packaging design meant for food or liquid.
How the marketing comes together to form an interest and liking in hopes of increasing the consumer percentage.
To produce packaging that maintains good tensions between the consumer, the consumer being aware of how the packaging is made to better suit the environment.
produce a product and have the consumer be satisfied with their given experience.