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Packaging Design - Coggle Diagram
Packaging Design
Ergonomics
Easy to hold/grip
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The product itself could have design specifications that change the surface texture to allow for more grip on the product.
Suitable for types of given actions; ie, Drinking from, holding & eating out of.
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Production
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Material usage
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Does production cause waste production (scraps), can unused materials be reused.
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Environmental factors
Is the given product recyclable, can it be used to produce more of the same product time and time again.
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Do the design features allow for the product to be easily reduced, (Biodegradable).
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Branding
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Colour design
Certain colours have a huge impact of the whole appeal of the product as well as how much more recognisable the product is.
When it comes to design packaging the colour waves used for the product have a major impact on how the consumer views the brand.
Most well know fast-food chains in todays day and age use very limited colour waves, brands will sometimes use 1-3 colours as a part of the designs, although the use of colours is limited, they utilise the chosen colours to help boost the appeal of the product branding.
Branding influence
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Does the branding have an everlasting effect on the consumer; ie, can the consumer instantly recognise a product in association of the branding or other any influence the branding has, such as logo design or even certain colour themes.