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The Cultural Code - Coggle Diagram
The Cultural Code
The structure is the message
look at the structure not the content
kinship
a connection between different elements
understant structure to understand actions
"the space between the people"
3 distinct structures
biological
cultural
individual
unconscious meaning
via the culture in which we are raised
we can process the same information in different ways
connection
learning
emotions
stronger emotion, stronger learning experience
Culture
different interpretations
reference system
without awareness
freddom is gained in understanding
of ones actions
different codes
Emotion is required to learn anything
key to imprinting
connectios that are reinforced by repetition
we learn almost everything when we are children
emotions give us new imprtints throughout our lives
consumer preferences
not utilitarian at all
first imprint of a familiar product
we have to give the product meaning
in a culture
codes hidden within the unconscious
relationships
imprint
conditions the though processes
shapes our future actions
The birth of a notion
you can't believe what people say
people give answers they think others want to hear
respond with their cortexes
product of deliberation
we are rarely in contact with our subconscious