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Element of Business Skills Chapter 3: Introduction to marketing - Coggle…
Element of Business Skills
Chapter 3: Introduction to marketing
What is
marketing
?
The main purpose of a business is to meet the needs and wants of its customers.
Marketing is a process that involves:
Price
Place
Product
Promotion
Know your customers
Identify Potential Customers
G
eographical location
Where do they live or work?
O
ccupation
What do they work as?
G
ender
Are they male or female?
A
ge
What age group do they belong to?
I
ncome
How much do they earn per month?
L
ifestyle
What activities do they engage in?
What are their interests and habits?
B
enefits sought
What do they want from the products?
S
ocial group
Who do they socialise with?
Understand customers Needs and Wants
What is
Market survey
?
Is a way for businesses to gather information about their customers' preferences and buying habits, in order to make a decision on the marketing survey.
Step 3
Design the questionnaire
Step 4
Conduct the survey
Step 2
Choose survey methods
Postal survey
Personal survey
Online survey
Telephone survey
Step 5
Analyse the data
Step 1
Decide on the objectives of the market survey