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CARLSBERG - Coggle Diagram
CARLSBERG
7 responsibilities
Positioning, planning, brand vision
Growth through media and activation
Growth through media and activation
Brand Equity
Sales
Market share
Profit
Marketing major categories
Out-of-market enforcement, advertising and communication
Marketing plan, brand strategy
Brand architecture, brand positioning
Steps of Marketing plan
Brand positioning
Brand architecture
Brand strategy and marketing plan
3 main marketing chains
Advertisement
Marketing
The sale
Purchase
Work
R&D
Supply Chain
Factory
Purchase
Management
Legal
Personnel
IT
Finance
Distribution & Sales
Consumers
tacit truth
understand consumers
demand segment
Digital MKT
brand activation
Trademark
Big Idea
Product development
Location message
Creative advertising
Good communication
What is Marketing
Do advertising, run TVC, organize events, PR, digital, SEO, viral, seeding, etc.