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Session-9 Paid Media Analytics, EarnedMedia Analytics - Coggle Diagram
Session-9 Paid Media Analytics
Types
Search Ads
Social Media Ads
Affiliate Ads
E-commerce Ads
Display Ads
Tools
Google Ads
FB Ads
Amazon Ads
Bing Ads
Metrics
Impressions
Clicks
Conversions
Revenues
ROI
Dimensions
Consumer
Behavior
Campgin
Ads
Keyword
Audience
demographic
location
in-market
interest
KPIs
Cost per conversion
Revenue per Ad spend
ROI
EarnedMedia Analytics
Types
Social Listening
BuzzSumo
Social Searcher
HootSute
Review
Reputation
Podium
Mention
PR
Prowly
Google alerts
Search Listening
Google trends
Answer the Public
Metrics
Users
Mentions
Dimensions
Consumer
Behavior
posts
sentiment
website
Audience
Demographic
Location
Technological
KPI
Share of Voice
Sentiment Ratio