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How can GG hire x% new leaders within 12 months - Coggle Diagram

- - - - Persona for Parents
        
        market this is as "your daughter builds social skills, soft skills and engages in physical wellbeing in a safe, female led environment"
        
        Posting in facebook discussion groups - cost effective
      - Persona for GGs (12+)
        
        Market for this persona on instagram & facebook & tiktok.
        
        Market for this age group as "meet new people your age" or "find your companion"
        
        Place ads in school newsletters
        
        ask parents of GGs who are in the Parents Committee to ask - more credible
      - Persona for Leaders (17+)
        
        GG Alumni
        
        enagage via social media/word of mouth
        
        Facebook Group for the Girls who were GGs but are no longer associated with GGs now. To remain in touch and learn about Social events taking place.
        RATIONALE: Better Chance of converting past GG members to Leaders than finding new leaders as Margo explained
        
        "Give back to your Girl Guide" kind of notion
        
        University Students
        
        Stalls at careers fairs
        
        contact uni's and ask permission
        
        become part of GLP
        
        become part of some wilderness society
        
        "Be prepared to lead" /"Prepare to be a leader" kind of thing.
  - - - Make sure each unit has a date and time to post their activity and update the consolidated FB page. One post per week per unit kind of thing under the NSRGGs umbrella. This gives them more followers and value for partnerships.
        
        This will allow them to increase their brand awareness and hence obtain a larger pool of girls to pick leaders from
        
        They can make a page called Girl Guides NSW and have a new region post what they got up to every week, along side GG's statewide posts
    - - create a "marketing leader" role i.e. a subcommittee
    - - extrapolate info from data metrics
        
        gain insight into target market
  - - - post once every 2-3 days and appoint guides to ensure this is done
- - - - Junior leader training(acceleration of pre-emptive modules)
        
        Allow Junior Leaders to pre-complete some modules prior to turning 18 to reduce their courseload
        
        Allow for RPL for JL for some modules (I reckon we priotise this because it is "low hanging fruit). Create designated training sessions for accelerated JLs
      - Virtual training session (However organisation is already doing some of this)
        
        Continue to ensure that moodle is accessible and comprehensive
        
        Leverage Olaves to make content such as webinars to onboard leaders. Try to make all the administrative content online. Of course, some courses will be required to be in person.
    - - Create a QL leader pool out of Olaves or new adult volunteers (although Olaves is viewed as more of networking group of former GGs)
        
        Emphasise that could be way to reconnect with younger girls and relive the GG experience, but in a time respectual manner. Allow casual leaders to join multiple units?. Create a referall program for existing leaders to incentvise signs ups.
  - - - Reach out to organisations, explain GG purpose
        
        Cold emailing, rely on networks and references. Emphaise that GG will provide a large customer base
        
        Explain the benefits of partnering with GG rather than what GG benefits from partnering with orgs. Similiar to PACE and how they have a document (to give partners) explaining why partnering with PACE benefits the partner organization
      - Camping Supplies: Kathmandu, BCF, Bunnings: Provide GG members with discount vouchers so they purchase supplies for camping/outdoor recreation
        
        Provide further discounts as rewards for certain GGs who display leadership and initiative
    - - Try to allow JL to get their membership reimbursed??
    - - Provide a way GG can address all 3 aspects of the Award to make it easier on the participants in terms of administration. Currently they provide webinars etc
        
        Allow GG camps to count as "adventurous journey? Actively encourage more girls to complete Duke of Ed- Last year only 2 girls did the gold award.