Color theory, Sofía Calvo 1001
What is color theory?
How are colors organized?
Color theory is Bothe the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, math or contrast with each other.
In color theory, colors are organized on a color wheel and grouped into 3 categories: primary colors, secondary colors and tertiary colors. More on that later.
Why should we care about color theory as an entrepreneur?
Color theory will help you build your brand. And that will help you get more sales.
RGB: The additive color mixing model
Humans see colors in light waves. Mixing light—or the additive color mixing model, allows you to create colors by mixing red, green and blue light sources of various intensitiesThe more light you add, the brighter the color mix becomes. If you mix all three colors of light, you get pure, white light.
CMYK: the subtractive color mixing model
Any color you see on a physical surface, uses the subtractive color mixing model. Most people are more familiar with this color model because it’s what we learned in kindergarten when mixing finger paints
The color wheel
The first color wheel was designed by Sir Isaac Newton in 1666 so it absolutely predates your introduction to it in kindergarten.Artists and designers still use it to develop color harmonies, mixing and palettes.
The color wheel consists of three primary colors (red, yellow, blue), three secondary colors (colors created when primary colors are mixed: green, orange, purple) and six tertiary colors (colors made from primary and secondary colors, such as blue-green or red-violet).
Draw a line through the center of the wheel, and you’ll separate the warm colors (reds, oranges, yellows) from cool colors (blues, greens, purples).
Hue, shade, tint and tone
Hue- Pure color , Shade- Add black, Tint- Add white, Tone- Add grey.
Color schemes
Triadic
Analgous
Complementary
Complementary colors
Complementary colors are opposites on the color wheel—red and green, for example.
Analgous Colors
Analogous colors sit next to one another on the color wheel—red, orange and yellow, for example.
Tradic colors
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