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Persuasion/Attitudes - Coggle Diagram
Persuasion/Attitudes
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Structures of Attitudes
Affective
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Based on a judgement which results in negative, positive or neutral response.
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Cognitive
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Some beliefs are based on fact, some are not
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Experience
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Indirect
Attitudes formed due to being exposed to a topic, person, issue, that is LESS PERSONAL.
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Not as strong as direct experience, more susceptible to CHANGE.