Promotional training should also be more linked to stats/ trends specific, for each month instead of going with the content calendar, and it should be flexible (i.e. if stats from Data team shows that Endpoint Central is in high demand, or the purchase rate of EC is high, or perhaps that the challenger reported by the market shows a need for EC, we plan training according to that, even though the proposed solution might have been different for the set month.) This would allow us to grab the full opportunity of engaging with customers while they are still in the “hot status”, which means higher possible SQL leads.