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Marketing - Coggle Diagram
Marketing
The Marketing Process
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First 4 steps are to create value for customers and build customer relationships. Step 5 is to capture value from customers in return
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What is marketing?
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The main goal of marketing is to attract new customers by promising superior value and keep and grow customers by delivering satisfaction.
According to Peter Drucker, manager guru "The aim of marketing is to make selling unnecesary"
Marketing is defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
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