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SONY - Coggle Diagram
SONY
Struggles in 1990s
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Main reason: Focus on market share & price, commoditized features
IPOD competition. Slow to react. Apple focussed on simplicity while SONY strategy was to build as many features as possible in device
Consumer brand company ie had middle man like BestBuy
In Network era, struggled to shift to B2B
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1995 - Gloabl success
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Worlds 1st: Magnetic tape recorder, Portable transicistor radio, Walkman, Color TV
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